Fill Rate: Meaning
The effectiveness and efficiency by which manufactured housing community operators sell both new and used inventory (POHs), and equally important, convert vacant spaces into leased spaces, and convert renters into buyers.
The Key To Your Growth:
1. Effective Sales Process - We will ensure that your team is well-trained in the most contemporary sales approach. You will have a highly effective sales activity and lead management system in place, which will give you comprehensive insight into the sales effectiveness and sales efficiency at any given time.
2. On-Site and Off-Site Marketing Strategies - We will implement effective On-site and off-site marketing strategies that will drive qualified and interested prospects to your community and ensure you have the appropriate product mix and offer a positive customer experience and high value proposition.
Deliverables
1. Effective and Efficient Sales Process - By putting in place the appropriate sales process, sales activity management, and follow-up systems, you can expect to maximize sales and simultaneously minimize POHs and vacant lots, thereby increasing the value of your community.
2. Sales Activity Management (S.A.M.) Process – It is imperative that community investors/operators and management have clear insights into the sales effectiveness and efficiency of each of their communities. Without this information, you’re simply flying in the dark.
Who is John Ace Underwood?
Mr. Underwood began his sales career at Motorola, specializing in selling two-way communication systems. With the support of exceptional training and coaching, he quickly distinguished himself as a top-tier sales performer.
Through a series of fortuitous events, Mr. Underwood transitioned into the manufactured housing industry with Palm Harbor Homes in North Carolina, where he developed a lasting passion for the industry, its homes, its retailers, and its communities.
Mr. Underwood successfully managed an independent retail location, achieving consistent sales of over 45 homes per month. Additionally, he served as Vice President of Sales for a multi-location dealership in the Southwest, where he further honed his leadership and strategic expertise.
For the past 35 years, Mr. Underwood has been a respected consultant, speaker, and trainer in the manufactured housing industry. He has worked with retailers, communities, and manufacturers, specializing in marketing, sales, sales management, and leadership development.
Mr. Underwood is the co-founder of FillrateMHC.com, a company focused on helping communities implement innovative sales strategies that unlock upside opportunities, driving growth and prosperity for all stakeholders involved.
Contact Us
Let's TALK...
Change always starts with the recognition of a need or an opportunity; then begins with the process of finding and implementing a solution.
Solutions typically start with a conversation. Let's schedule a brief conversation to see if what we do makes sense for you and your organization. Stop losing money due to empty lots and vacant houses, and start closing the deals you could, and therefore should, be closing.
